Three Keys to Success in Legal Matching

People will increasingly continue to turn to legal matching when they need to find a lawyer. is a matching service that operates in the USA and does not require monthly fees or obligations. is promoted as a free service to help people find an attorney. Lawyers only pay when they choose to contact a potential client after reviewing the claim.

Even if the site does not bring in much business, you do not risk anything. We operates on a no obligation, incentive-based form of billing for a legal matching service.

Legal matching allows the client to choose the attorney.

At, after a client submits a claim, we forward it to all attorneys in our network that match the client’s needs. The claim is open until a limited number of attorneys respond. The client receives the attorney responses and then chooses the attorney who offers the best response.

The best response involves different factors. Some factors, like non-negotiable fees and location, may turn a client away and nothing can be done to avoid it. However, there are three factors that attorneys can focus on to ensure the best chances at securing a client.

1. Quick Response

A fast response shows that you are attentive to your clients needs. The prospective client will appreciate and respect a fast response and will be more likely to choose you as their attorney because of it.

2. The Right Tone

Lawsuits usually involve a difficult personal or business situation. Many clients want an attorney that recognize this. You should listen, have sympathy, and be honest. This should be a given, but it is important to provide the right tone when you contact a client.

3. Applicable Experience

The most persuasive response to a client’s inquiry explains your experience with similar legal problems and what you can do to help. If appropriate, it is helpful to explain the results you have achieved for clients with similar situations.

It is also useful to provide your website and/or an attorney feedback/rating system for more information.

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